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The Archives 2004-2020

Why Manish Malhotra Is The King Of Bollywood Fashion

We worship the stars, and who do stars worship? Fashion designers such as Manish Malhotra. He goes by many names: couturier, costume stylist, entrepreneur, social media influencer and revivalist. But what many might not know is that Manish Malhotra started his career as a model, and he has never had formal fashion design training. He fell in love with costume designing which was a step toward his most recent occupation: fashion designer worth 15 Million USD. “I have not had any formal education in fashion; it’s the hard work and practical experience that I have gained all these years in the industry that has helped me in reaching where I’m today,” says Malhotra.

Photo Credit: Manish Malhotra

He is known for creating one-of-a-kind masterpieces that exude opulence and unapologetic glamour. So no wonder his voluminous gowns embellished with traditional embroidery, elaborate lehengas with crop tops are coveted by brides around the world.

What sets him apart from other designers is his commitment to giving back. His partnership with Mijwan Welfare Society NGO dates back to 2011. The NGO set up by the late Kaifi Azmi, empowers women and female children through education and employment generation. About 300 craftswomen work at the embroidery center to create the chikankari that is seen on Malhotra’s garments. “Mijwan to me is a microcosm of what India has to offer the world. I see this not as an act of charity, but a win-win situation for both. The girls get a means of livelihood by which they can negotiate a better position for themselves in a patriarchal society,” says the designer. Throughout the year, Malhotra uses and modifies embroidery from the Mijwan Welfare Society in his work.

Photo Credit: Manish Malhotra

His next project, sharing his 27 years of experience with others passionate about fashion. Malhotra just started a programme with the International Institute of Fashion Design (INIFD) and London School of Trends (LST) where he will provide specialized fashion education online. “While it’s difficult for me to connect with the students on a daily basis – this programme is designed to facilitate students through video lectures where I’ll be sharing my experiences from my career along with the study material that will help enhance their skill,” says Manish Malhotra in an interaction with India Today Education.