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The Archives 2004-2020

PRADA Made in India

Though most Americans identify their clothing as Made in America or not, those of us from the South Asian diaspora are well aware of the differences in origin. Seeing “Made in Bangladesh” or “Made in India” on a garment is one of the rare occasions we touch our heritage in our daily routine. That pride in a label is what PRADA is projecting in their “Made in…” series.

Credit: PRADA

In the early decades of the 20th century, Miuccia Prada’s grandfather, the visionary Mario Prada, traveled the world in tireless pursuit of ideas and inspiration. His goal was not only to discover the most luxurious materials, exotic skins and sumptuous fabrics, but also to locate sophisticated craftsmen and manufacturers to craft his revolutionary designs. His adventures uncovered Alsatian and Austrian leatherwork, Bohemian crystals, Asian “galuscià”, English silver-smithing, as well as rare ivory, tortoiseshell, ebony and precious stones from every corner of the globe.

Credit: PRADA

Honoring Mario Prada’s love for world fashion, Prada collaborates with artisans from India, Scotland, Japan, and Peru to produce modern, innovative designs utilizing the traditional craftsmanship, materials, and manufacturing techniques of the specific regions. The collection includes handmade garments from the workshops that specialize in Chikan — the most ancient and refined type of Indian embroidery — and handmade, multicoloured ballerina flats, sandals and handbags that employ an equally- sophisticated traditional weaving technique.

— NATASHA KHAN

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