Our South Asian wild cats could soon be lost forever. For the next 71 days, everyone in Times Square will know it.
With fewer than 3,000 remaining in the wild, tigers are the most endangered big cat. Asiaâ€™s snow leopard population is also critically low, with estimates ranging between 3,500-7,000 cats.
Panthera is an NYC-based conservation organization that focuses on conserving the world’s 36 species of exotic cats. The group’s current focus includes tigers, snow leopards, lions, and jaguars. Major threats facing these four big cats include habitat loss, poaching and loss of wild prey.
Panthera’s 15-second video on declining cat populations is featured on the CBS Challenge Board in Times Square on 42nd Street between 7th and 8th Avenues. The video features photographs taken by three wildlife photographers: Philip Briggs, Nick Garbutt and Pantheraâ€™s Director of Media and National Geographic photographer, Steve Winter.
Every hour from 6 am to 12 midnight for the next 71 days, this video will be splashed across the CBS Challenge Board. All donations to Panthera will be matched dollar for dollar during this 71-day period. You can donate now by clicking here.