First, American Express impressed us with the release of the Diwali Gift Card, an example of how businesses are making nice with the affluent and influential Indian American demographic. Now, they’ve joined forced with funnyman Conan O’ Brian to create this short, entertaining clip promoting his new show.

According to WSJ, “Amex has been trying to lure Mr. O’Brien into appearing in a commercial since the company sponsored his comedy tour earlier this year. Several weeks ago, Mr. O’Brien said he was finally convinced by a funny script created by WPP PLC’s Ogilvy & Mather, as well as American Express’s past ads.”

Follow Conan on his journey through a great land to ultimately focus on the small details.

—NATASHA KHAN

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Posted on 08 November 2010